THERE’S A NEW ANCHOR IN TOWN: JIMMIE ALLEN CO-HOSTS 4TH HOUR OF NBC’s TODAY

Third Appearance in Four Weeks on TODAY by the Breakout Country Star 

Debut Single “Best Shot” Currently No. 3-and-Climbing on Country Radio Charts

On the heels of his first full-length release Mercury Lane, with his debut single “Best Shot” earning the biggest point increase of the week on the Country radio charts (currently at No. 3 and climbing), breakout country star and Billboard Emerging Artist Jimmie Allen took his talents to New York not once, not twice, but three times in the past four weeks. The 33-year-old Delaware native has performed, commentated and now, as of this morning, co-hosted the fourth hour of NBC’s TODAY with Kathie Lee and Hoda.

“It’s such an incredible honor to join TODAY as a co-host,” shares the “Best Shot” singer. “I am pinching myself right now just to make sure this is real life.”

Over the course of an hour, Allen and his co-hosts got a lesson in manners from Thomas Farley, reminisced on the last 32 years of PEOPLE’s “Sexiest Man Alive” issue and sampled a few fall wine favorites under $20 with wine experts Leslie Sbrocco and Ray Isle in a unique “He Said, She Said” segment.

Allen will return to TODAY for a fourth time on November 28 for a panel segment of “Guys Tell All” with Kathie Lee and Hoda.

The artist that Billboard describes as a “honey-voiced crooner” first performed his smash single “Best Shot” on TODAY at the beginning of October. The single, characterized by Rolling Stone as “a soulful, acoustic love song” has claimed the No. 1 spot as the most Shazamed song in Country music for the past six consecutive weeks and has accumulated more than 55 million streams.

Allen’s label debut project, Mercury Lane, landed the Delaware native a Top 10 spot on Billboard’s Country Albums chart the week of its release and kicked off a stretch of appearances up and down the East Coast before Allen joined Chase Rice on his Lambs & Lions UK Tour. Mercury Lane, produced by Ash Bowers and Eric Torres, was named after the street where Allen grew up. Having co-written eight of the 15 tracks, the album pays homage to the people and places that paved the way for the singer’s budding music career.

Fans will have a chance to see Allen on the road this winter playing direct support to Scotty McCreery on his Seasons Change Tour and playing select dates on Kane Brown’s Live Forever Tour.

Jimmie Allen Tour Dates:
November 29 — Dallas, TX—Scotty McCreery Seasons Change Tour
November 30 — San Antonio, TX—Scotty McCreery Seasons Change Tour
December 7 — St. Paul, MN—Scotty McCreery Seasons Change Tour
December 9—Chicago, IL—Scotty McCreery Seasons Change Tour
December 13—Cincinnati, OH—Scotty McCreery Seasons Change Tour
December 15—Grand Rapids, MI—Scotty McCreery Seasons Change Tour
January 17—Atlanta, GA—Scotty McCreery Seasons Change Tour
January 18—Charlotte, NC—Scotty McCreery Seasons Change Tour
January 19—Raleigh, NC—Scotty McCreery Seasons Change Tour
January 25—Boston, MA—Scotty McCreery Seasons Change Tour
January 26—Westbury, NY—Scotty McCreery Seasons Change Tour
February 15— Rockford, IL—Kane Brown Live Forever Tour
February 16— Brookings, SD —Kane Brown Live Forever Tour
February 17— Grand Forks, ND —Kane Brown Live Forever Tour
February 28— Bloomington, IL —Kane Brown Live Forever Tour
March 1— Cape Girardeau, MO —Kane Brown Live Forever Tour
March 2— Bossier City, LA —Kane Brown Live Forever Tour